Lesson 1: Getting Started — Meet Jose & Your Roadmap to Google Success

Lesson 1 Summary: Welcome & Introduction — Meet Your Teacher + What You’ll Learn In this first lesson, you’ll meet Jose from Ready to Rank and hear about his background helping local businesses boost their online presence and rank higher on Google. We’ll walk through everything you can expect from the course — from writing a great bio and adding services to posting updates and gathering customer reviews — and why even small improvements can make a big difference. Before we dive in, I’d love to get to know you a little better so I can make sure this course is the right fit: Are you a business owner? Is your business service-based (like plumbing, cleaning, consulting, etc.)? How many employees are on your team? How long have you been in business? And if you’re happy to share — what’s your website URL? Knowing this will help me shape the course examples to your needs and make sure you get the most value from each lesson.

Lesson 2: How to Set Up Your Google Business Profile From Scratch

Lesson Summary: In this lesson, we’ll walk step by step through how to set up your Google Business Profile from scratch. This is perfect for those just starting out or for established businesses that haven’t yet created their profile. We’ll cover: ✅ How to create a Google Business Profile ✅ Adding your business name, category, and contact details ✅ Verifying your business ✅ Basic profile setup to get you ready for optimisation Already set up? If you’ve got your profile up and running, feel free to skip ahead to the next lesson — where we deep dive into optimising your bio for maximum impact.

Lesson 3: How to Complete & Optimise Your Google Business Bio

This lesson is for business owners who already have a Google Business Profile but aren’t sure how to get it fully set up and optimised. We’ll walk through the key sections you need to complete — from your business name to service locations — so your profile is ready to attract local customers and show up in search. By the end of this quick lesson, you’ll have a complete, professional-looking profile that’s ready for the deeper optimisation we’ll cover in upcoming lessons.

Lesson 4: How to Add Services to Your Google Business Profile

In this short and focused lesson, we’ll walk through how to add services to your Google Business Profile. You’ll learn how to list what you offer so customers know exactly what you do — without feeling overwhelmed by too much info at once.

Lesson 5: How to Add and Optimise Locations on Your Google Business Profile

In this lesson, we’ll cover how to add locations to your Google Business Profile, with a special focus on service-based businesses. You’ll learn how to choose and target the right locations and make the most of the 12 service areas you can list — helping you reach more local customers and show up in the right searches.

Lesson 6: How to Add Images and Boost Your Profile with Visual Content

In this lesson, you’ll learn how to add powerful images to your Google Business Profile, including regular photos, geo-tagged images, and 360° views of your office, shop, or factory. We’ll also cover best practices for tagging and naming your images to help improve your local search visibility — and we’ll touch on what’s relevant right now in 2025 to keep your profile looking modern and competitive.

Lesson 7: How to Add Products and Use Categories on Your Google Business

In this lesson, you’ll learn how to add products to your Google Business Profile and organise them using categories. We’ll cover how to write clear product names and descriptions, set prices, and choose the right categories to help customers easily understand what you offer — and help Google show your products to the right local audience.

Lesson 8: How to Add Questions & Answers for SEO on Your Google Business Profile

In this lesson, you’ll learn how to use the Questions & Answers (Q&A) feature on your Google Business Profile to boost your SEO and improve customer trust. We’ll cover how to pre-load common questions, write helpful, keyword-rich answers, and manage customer-submitted Q&As — so you can show up higher in search and provide instant value to potential customers.

Lesson 9: How to Ask for Reviews and Boost Your Reputation

In this lesson, you’ll learn practical strategies to ask customers for reviews and grow a strong online reputation. We’ll explore the best times to ask, how to make it easy for customers, and how to use tools like automation platforms and QR codes to streamline the process. You’ll also hear about our own review automation platform — designed to help you save time and consistently gather reviews that boost your Google rankings.

Lesson 10: How to Post Updates and Automate Them on Your Google Business Profile

In this lesson, you’ll learn how to post regular updates on your Google Business Profile to keep your profile active and engaging. We’ll cover what kinds of posts work best (offers, events, updates), how often to post, and how to automate the process using tools or platforms — including our own automation system to help you save time and stay consistent.

Lesson 11: How to Add Social Profiles and Strengthen Your Website Links

In this lesson, you’ll learn how to add your social media profiles (like Facebook, Instagram, LinkedIn, and YouTube) to your Google Business Profile and why it’s so important to connect everything back to your website. We’ll cover how linking between platforms builds trust, improves your online presence, and sends the right signals to Google to strengthen your local rankings.